How to pose clients naturally for flattering portraits
Jun 12, 2025
One of the most common challenges photographers face—especially portrait photographers—is helping clients feel comfortable in front of the camera. Even the most photogenic individuals can become stiff or awkward when the lens turns toward them. That’s where you, the photographer, step in—not just as a camera operator, but as a director, coach, and confidence booster. In this post, we'll dive into how to pose clients naturally so they look—and feel—their best.
Why natural posing matters
The best portraits don’t just show what someone looks like; they capture who they are. Forced smiles or stiff limbs can make a technically perfect photo fall flat. Natural posing brings out a person’s essence—whether it’s warmth, strength, shyness, or joy. Helping clients pose naturally isn’t just about flattering angles (though that’s important)—it’s about creating a relaxed atmosphere where people feel safe to be themselves.
Start with comfort, not posing
Before you even begin directing, focus on making your client feel comfortable. Chat casually as you set up. Compliment something specific—like their outfit, smile, or how natural they look on camera. Let them know you're there to guide them and that they don’t have to know what to do. A relaxed client will naturally move in a way that feels more authentic. Your goal is to capture that moment—not just a fixed pose.
Focus on micro-adjustments
Once your client is in a general position, gently tweak the pose to flatter them:
Chin: Ask them to bring their chin slightly forward and down to avoid double chins and create a more defined jawline.
Hands: Keep hands relaxed. Avoid clenched fists or limp wrists. Give hands a purpose (e.g., in a pocket, brushing hair, holding something).
Feet: Make sure their feet are staggered or angled, rather than standing flat-on to the camera.
Final Thought
Helping clients pose naturally is part art, part psychology. It’s about putting them at ease, tuning into their personality, and guiding them subtly toward flattering positions without making it feel forced. With a little practice, you’ll develop an instinct for reading body language and knowing exactly when to give a cue—or when to simply wait for that perfect unposed moment.
Erin Lewis
Let's bring your vision to life.